The Story of Roof Maxx

Our founders, brothers Mike and Todd Feazel, started a roofing business in 1988 and spent the next 25 years building it into one of the largest and most successful in the United States. As you can imagine, they learned just about everything there is to know about roofs during that time. They also watched the industry grow and change, including the way asphalt shingles are manufactured.

Changes in oil refining started to reduce the amount of asphalt available, causing costs to skyrocket and shingle manufacturers to include less asphalt. That meant fewer natural oils that give shingles the flexibility to withstand the elements over time. Today, that means asphalt roofs don’t last as long as they used to. (Search the web for “class-action roofing lawsuits” to get a sense of how bad it’s gotten out there.)

“My brother and I could see the staggering number of roofs at risk across the country and wanted to do something about it. Now, through Roof Maxx, we're looking out for asphalt roofs, the people under them, their hard-earned money and the planet.”

Mike Feazel

CEO, Roof Maxx

“Roof Maxx not only provides a green solution to the petroleum-based challenge of losing oils from a shingle, but also can cost as little as 20% of replacing an old roof.”

Barry McGraw, Director of Product Development and Commercialization, Ohio Soybean Council